"Parents residing in North London wants to find an exceptional and qualified instructor to guide their most junior child on his first steps to turning into an British gentleman."
When reading this post, you might readily miss the wording "beginning" as just a turn of phrase.
However, it may be the crucial aspect of this unusual job advert, as it attempts to hire a teacher for a 12-month-old.
Hundreds of submissions have now been sent in since the unidentified family posted their call for the highly paid tutor, who must be "someone very special".
During the past few weeks, the advert has received attention across the news, with many questioning why?
Progressive Approach
Adam Caller, head and founder of a global tutoring firm, which is assisting the family in their quest, explained that despite first doubt, he found the concept "far sighted", and "advanced".
When he consulted the family, he noted they appreciated the atypical character of their requirement, and how early in age their son is.
Nevertheless, they explained that they "were unwilling to delay any longer" to engage a tutor, as they had held off until their elder sibling was five, and by that point "cultural conditioning had already become established".
What exactly did the family refer to by "cultural bias"?
It's "all-encompassing", he responded. "How you eat, the manner you speak".
He stated the older sibling had absorbed "extremely delicate, non-verbal cues" from the family, and had assumed their cultural habits. The family explained to him they hoped to prevent the same situation to happen again with their new baby.
The strategy: To hire a UK tutor, who needs to speak with Received Pronunciation, to influence the baby from day one.
Subtle Influence
"A lot of the education at the beginning here is kind of acquired indirectly," stated the CEO.
It's via this osmosis that the family are aiming the child will acquire the British traits they wish to instil.
Adam noted the tutor must be an individual who studied at "the appropriate educational institutions – similar types of schools as the family aspire to send their son to".
"The instructor simply needs to be the right kind of person, they'll be doing things they don't even know they're doing, effortlessly," he said.
Cost Not Relevant
The family informed Adam the successful candidate should preferably also have understanding of or enthusiasm in equestrian activities, alpine skiing, the arts and music so as to inspire the child in a diverse set of passions.
Additionally though, he explained the family hoped the tutor to register the child on a range of classes so the child would be "horseback riding and picking up an tool by the time they are approximately three years old".
In the family's minds, helping their son grow into a "English gentleman" will result in accomplishment and open doors.
"Considering the rights and wrongs of that, because it's certainly a social class indicator," he comments.
But, notwithstanding all this tutelage in "English culture", would the child absorb so-called cultural leaning from the globally influenced family he is raised by regardless?
"Yes", replied Adam. "They realize this could fail, but they've just taken the view of, 'let's give it a go and we'll proceed as soon as we can', because the cost of it is not a concern," he said.
Idealistic and Unrealistic
A number of in the tutoring industry who express similar doubts.
An education leader, chief executive of Blue Education, who supplies individual instructors, wrote that "the development of becoming bicultural, or in fact, discovering oneself, is something that must be lived into, not manufactured."
The expert explained that he had emigrated from Asia to the UK at the time of seven, and had been brought up knowing and practicing both cultures. He went on to study at a prestigious UK institution.
"The idea that an individual can function as a representation of Britishness, a person who can somehow impart the attributes of a British gentleman onto a infant child, seems to me idealistic and unrealistic," he wrote.
"In my experience, employing a typically British tutor from early childhood will will not necessarily produce the goal they hope for.
"I never had such a figure, and yet I have been lucky enough to experience many of the opportunities they aspire for their son."
He stated: "The fact is, self-identity cannot be forced from the outside; it must be embraced, and it must originate internally."
Purchasing UK Culture
Of course, English culture is something Adam hopes can be taught – and marketed.
"I believe the fact that the global community holds us in this regard is something that we should be cherishing|valuing|appreciating
